Kee Digital Media
Kee Digital Media
Kee Digital Media

Brand Development

Define Your Identity, Stand Out From the Crowd

Discover and develop your unique brand identity through strategic workshops, creative exploration, and comprehensive guidelines that bring your vision to life.

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Your Brand is What People Say When You're Not in the Room

A great brand is more than a logo and colour palette. It’s a declaration of who you are and what you stand for. It’s your promise to customers and employees that you’ll think, behave, and serve them in a certain way that’s uniquely yours.

Brands aren’t made, they’re discovered. Every business has something unique to say, and our branding experts help you find it, refine it, and turn it into a brand that resonates powerfully with your target market.

At Kee Digital Media, we guide you through strategic brand development that establishes your market position, differentiates you from competitors, and creates emotional connections with customers that drive loyalty and growth.

Strategic Brand Development

Discover and develop your unique brand identity through strategic workshops, creative exploration, and comprehensive guidelines.

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Brand Strategy

Comprehensive strategic planning that defines your brand positioning, target audience, unique value proposition, and market differentiation.

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Brand Workshops

Collaborative sessions that unlock unarticulated ideas and transform thoughts, feelings, and ‘vibes’ into cohesive, actionable brand foundations.

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Visual Identity

Complete visual systems including logos, typography, colour palettes, imagery styles, and graphic elements that embody your brand.

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Brand Guidelines

Comprehensive documentation ensuring consistent brand application across every touchpoint, digital, print, and beyond.

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Tone of Voice

Develop your unique communication style including personality, vocabulary, messaging frameworks, and writing guidelines.

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Brand Activation

Strategic implementation across all customer touchpoints ensuring your new brand comes to life consistently and powerfully.

Stand out from the crowd

Discover our portfolio of distinctive, high-performing websites designed to captivate audiences and stand out from the competition.

2.1k

Event Counts in First Month

SHBEN

Launching a national healthcare network with strategic brand development and engaging web design.

Nominee

Qualitas Payroll

Transforming a Glasgow payroll firm’s digital presence with strategic web design and refined brand identity.

43%

Growth in sales

Jatra Naturals

Website redesign for Edinburgh’s natural beauty brand, increasing sales by 43%.

Pronamic Collections

Building credibility for a Glasgow debt management startup through strategic branding and web design.

The Golf Room Academy

Launching a golf coaching club’s online programme with strategic brand development.

Naturl Skin

Launching Naturl Skin’s debut product with brand and packaging design.

Solid State

Complete brand transformation for a UK accountancy firm targeting high-calibre clients.
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Our Branding Process

From research and workshops to guidelines and rollout, we guide you through every stage of brand development.

Brand Research

Discover what stakeholders think your brand is today through questionnaires covering culture, products, competitors, and aspirational brands.

Strategic Workshop

Deep-dive your business model, challenges, delivery methods, USPs, ideal customers, and brand personality in collaborative round-table sessions.

Positioning & Messaging

Articulate your brand positioning, core messages, value propositions, and differentiators that set you apart.

Tone of Voice Development

Create your unique communication style including brand personality, vocabulary, style guidelines, and practical examples.

Visual Identity Design

Develop multiple design concepts featuring logos, typography, colours, layouts, and brand graphics, then refine the chosen direction.

Guidelines & Rollout

Compile comprehensive brand guidelines and support the rollout across all customer touchpoints and internal materials.

Why Choose Kee Digital for Brand Development?

Backed by Kee Group’s 30+ professionals across digital, creative, and technical disciplines, we bring deep expertise with practical business experience. Our team has scaled ventures from startups to multi-million-pound operations.

Discovery Approach

We believe every business has something unique to say. Our role is helping you discover and articulate it powerfully.

Strategic Foundation

Brand development isn’t just about looking good. It’s about strategic positioning that drives business growth.

Collaborative Process

Your insights and expertise combined with our strategic and creative capabilities create brands that truly represent you.

Practical Application

Beautiful brand guidelines are useless if they’re not applied. We ensure your team can confidently use your new brand every day.

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Helping you Explore More transform your business

Bold ideas. Smarter strategies. Game-changing results. Let’s elevate your brand and unlock its full potential.

Marketing

Data-driven strategies that generate leads, drive sales, and deliver measurable ROI.

Web

Beautiful, high-performing websites that captivate visitors and drive conversions.

Creative

Strategic creativity that captures attention, communicates clearly, and sets your brand apart.

Frequently Asked Questions

Got questions before getting in touch? Here’s everything you need to know.

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How much does brand development cost?

Brand development projects typically range from £5,000 for small businesses (logo and basic guidelines) to £50,000+ for comprehensive rebranding of established companies. Cost depends on project scope, number of stakeholders, complexity, and deliverables. We provide fixed-price quotes after understanding your specific needs. Brand development is an investment that pays dividends for years.

How long does a branding project take?

Most brand development projects take 8-16 weeks from kickoff to completion. This includes research and workshops (2-3 weeks), strategy development (2-3 weeks), creative development and refinement (4-6 weeks), and guidelines compilation (1-2 weeks). Timelines depend on stakeholder availability, decision-making speed, and project scope. Rush projects possible but not recommended for thorough brand development.

Do I need to rebrand or just refresh my existing brand?

Rebrand if your brand no longer reflects your business, targets the wrong audience, looks significantly outdated, or if there’s been a major business shift. Refresh if your core brand is sound but needs modernisation. We conduct brand audits to assess whether a refresh or full rebrand serves your business best, avoiding unnecessary expense while ensuring your brand supports growth.

What is the difference between a logo and a brand?

A logo is one visual element of your brand. Your brand encompasses everything: visual identity (logo, colours, typography), messaging (tone of voice, key messages, taglines), values, personality, customer experience, and reputation. A strong logo without consistent brand application has limited impact. We develop complete brand systems that create memorable, cohesive experiences across all touchpoints.

Can you help with naming our company or product?

Yes. Naming is a specialised service we offer as part of brand development. The process includes name generation workshops, trademark screening, domain availability checks, linguistic testing (for international brands), and audience testing. Great names are distinctive, memorable, appropriate for your market, and legally available. Naming typically adds 3-4 weeks to project timelines.

Will I own the trademark to my new brand?

You own all creative work we produce. However, trademark registration is separate. We design unique, distinctive logos with trademark potential, but you’re responsible for registering trademarks through a trademark attorney. We can recommend attorneys and provide files formatted for trademark applications. Trademark registration typically costs £500-£2,000 and takes 4-6 months.

How do we roll out our new brand across the organisation?

Brand rollout requires planning. We provide comprehensive brand guidelines, template files, and rollout roadmaps. Typical rollout prioritises: website and digital properties, stationery and business cards, marketing materials, internal communications, signage, vehicles, and merchandise. We can manage rollout, provide training, and create templates ensuring consistent application across every touchpoint as you transition from old to new brand.

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