A great brand is more than just some words and a colour palette. It’s a proud declaration of who you are and what you stand for. It’s your promise to your customers (and your staff!) that you will think, behave and serve them in a certain way.
Brands aren’t made, they’re discovered. Every business we’ve worked with has something unique to say and our branding experts will help you find it, refine it, and turn it into a brand which resonates with your target market.
Establishing your brand is key to your business’s success. A unique, memorable brand identity helps you stand out, win more business and generate more revenue. Unless your product or service is completely unique, your customers will be faced with a range of options when they are looking to buy. Having an appealing, well-defined, memorable brand is your key to standing out from the crowd.
Customers want to use businesses that are likeable, memorable and trustworthy – brands that say something about them as much as about you. Once your brand is in place ALL of your marketing becomes that much easier. You know your audience, you know your tone of voice, you know your message and you know you. With a brilliant brand behind you, your business will be unstoppable.
The answer might seem obvious, but it can be surprisingly hard to pin down exactly what a comprises a brand! In short, your brand is your business, service or product’s personality, distilled down into visual and written form in a way that makes use of your history, reputation, culture and values.
Branding is intended to help differentiate your product from your competitors while at the same time feeling familiar to users. Your brand influences every customer touchpoint and makes your customers feel reassured that they are making the right purchase.
In short, it’s more than a logo, a font and a colour scheme – it’s an all encompassing statement of who you are and what you do.
Your brand strategy is the plan that will put your brand into action for you. We’ll help you create a comprehensive plan that outlines what you need to do to define your brand, zero in on your target audience, develop your tone of voice and then take that out into the big wide world.
Unsure where to start? Let us help! Most brands start as an unarticulated set of ideas in the heads of key individuals. We’ll help you unlock these ideas, build on them and turn thoughts, feelings and ‘vibes’ into a solid, coherent brand you can be proud of.
Already have your brand nailed down but need a suite of visuals to go with it? Our designers can help turn your key messaging into a visually appealing suite of graphics for web, social, print and more.
Just need a logo? We can help! Sometimes, all a small business needs is a logo for social media or their existing website. We’ve designed thousands of logos which perfectly encapsulate brands and appeal to users.
Brand research
The first step is to find out what your people think your brand is. This lets us get ‘under the skin’ of your business by finding out where key stakeholders think your brand is, where they want it to be and what part they feel they have to play in developing it.
We begin with a set of easy questionnaires that cover everything from culture, your product/service, to competitors, to brands you aspire to be like, to uncover as much as we can about you.
Branding workshop
We then pull that together into a round-table workshop. In this, we will deep dive your business model, the challenges you face, how you deliver your product or service, your unique selling points, brand personality, your ideal buyer persona and begin to build the structure of your brand.
Tone of voice
It’s not what you say, it’s how you say it. We’ll develop your unique tone of voice that will shape your communications. We’’ articulate your brand personality, develop brand pillars, vocabulary, style and wrap these into easy-to-use guides for staff at all levels.
Visual identity and logo design
Then, we bring it all together. We’ll develop a suite of concepts which include logos, typography, colour palette, layout styles and brand graphics. We’ll then get together to present these to you, before selecting one concept which we’ll develop into the final version.
Brand guidelines
Once we’ve signed off on the brand, we’ll put it all together into a set of brand guidelines that can be applied consistently across the entire business. All of your graphical assets can be kept in one place to ensure complete consistency across all customer touchpoints.
