Kee Digital Media
Kee Digital Media
Kee Digital Media

Communication, Media Strategy & Digital PR

Amplify Your Message, Build Your Authority

Elevate your brand’s profile through strategic media relations, digital PR campaigns, and communications strategies that earn attention and build credibility.

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Get Your Story Told

In today’s crowded digital landscape, earned media and strategic communications can be the difference between blending in and standing out. Digital PR isn’t just about press releases. It’s about crafting compelling narratives, building relationships with journalists and influencers, and securing high-quality coverage that enhances your credibility and drives measurable results.

At Kee Digital Media, we develop integrated communication and media strategies that position you as a thought leader, generate quality backlinks for SEO, and increase brand visibility across the channels that matter to your audience.

From media relations and content outreach to crisis communications and reputation management, we help you control your narrative and amplify your message to the right audiences.

Strategic PR & Communications

Comprehensive media relations and digital PR services that build authority, earn quality coverage, and enhance your brand reputation.

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Media Relations

Build and nurture relationships with journalists, editors, and influencers relevant to your industry, securing coverage in target publications.

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Digital PR Campaigns

Create newsworthy content, data-driven stories, and compelling angles that earn links from high-authority websites and publications.

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Thought Leadership

Position your executives as industry experts through strategic commentary, bylined articles, speaking opportunities, and media appearances.

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Crisis Communications

Proactive reputation management and reactive crisis response to protect your brand during challenging situations.

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Content Outreach

Strategic distribution of your best content to relevant websites, blogs, and media outlets to maximise reach and earn quality backlinks.

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Stakeholder Communications

Develop clear, consistent messaging for all stakeholder groups: customers, investors, employees, and partners.

Stand out from the crowd

Discover our portfolio of distinctive, high-performing websites designed to captivate audiences and stand out from the competition.

2.1k

Event Counts in First Month

SHBEN

Launching a national healthcare network with strategic brand development and engaging web design.

Nominee

Qualitas Payroll

Transforming a Glasgow payroll firm’s digital presence with strategic web design and refined brand identity.

43%

Growth in sales

Jatra Naturals

Website redesign for Edinburgh’s natural beauty brand, increasing sales by 43%.

Pronamic Collections

Building credibility for a Glasgow debt management startup through strategic branding and web design.

The Golf Room Academy

Launching a golf coaching club’s online programme with strategic brand development.

Naturl Skin

Launching Naturl Skin’s debut product with brand and packaging design.

Solid State

Complete brand transformation for a UK accountancy firm targeting high-calibre clients.
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Executing Successful PR Campaigns

From research and strategy to outreach and reporting, we manage every aspect of your digital PR campaigns for maximum impact.

Audit & Analysis

Assess your current media presence, identify opportunities, and understand the media landscape relevant to your industry and objectives.

Strategy Development

Create a comprehensive communications strategy with clear objectives, target media, key messages, and success metrics.

Content & Angle Development

Develop newsworthy stories, data-driven insights, and compelling angles that journalists and their audiences will find valuable.

Media List Building

Identify and research relevant journalists, publications, podcasts, and influencers who cover your industry and reach your target audience.

Outreach & Relationship Building

Conduct strategic outreach with personalised pitches, build lasting relationships with media contacts, and secure coverage opportunities.

Monitoring & Reporting

Track media mentions, measure campaign impact on brand awareness and SEO, and refine strategy based on results.

Why Choose Kee Digital for Digital PR?

Backed by Kee Group’s 30+ professionals across digital, creative, and technical disciplines, we bring deep expertise with practical business experience. Our team has scaled ventures from startups to multi-million-pound operations.

Integrated Approach

We combine traditional PR expertise with digital marketing knowledge, ensuring campaigns deliver both brand exposure and SEO value.

Industry Connections

Established relationships with journalists and media outlets across multiple industries help us secure coverage faster.

Data-Driven Storytelling

We create campaigns backed by original research and data that journalists love to cover and audiences love to share.

Measurable Impact

Clear reporting on media coverage, domain authority of earned links, estimated traffic value, and brand sentiment shifts.

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Helping you Explore More transform your business

Bold ideas. Smarter strategies. Game-changing results. Let’s elevate your brand and unlock its full potential.

Marketing

Data-driven strategies that generate leads, drive sales, and deliver measurable ROI.

Web

Beautiful, high-performing websites that captivate visitors and drive conversions.

Creative

Strategic creativity that captures attention, communicates clearly, and sets your brand apart.

Frequently Asked Questions

Got questions before getting in touch? Here’s everything you need to know.

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What is the difference between traditional PR and digital PR?

Traditional PR focuses on print, TV, and radio coverage. Digital PR targets online publications, blogs, and digital media, with additional focus on earning high-quality backlinks for SEO value. Digital PR is more measurable, trackable, and can directly impact search rankings while building brand authority. We integrate both approaches for maximum impact.

How do you measure digital PR success?

We track multiple metrics: number and quality of media placements, domain authority of linking sites, estimated traffic value of earned links, brand mention sentiment, referral traffic from coverage, and ultimately, how PR contributes to leads and revenue. Unlike traditional PR, digital PR provides concrete ROI data tied to business outcomes.

How long does it take to secure media coverage?

Timelines vary significantly. Reactive commentary on trending topics can secure coverage within hours or days. Proactive campaigns typically take 4-8 weeks from ideation to coverage. Building lasting journalist relationships takes 3-6 months. Digital PR is a long-term strategy, though individual wins can happen quickly with newsworthy angles.

Do digital PR links help with SEO?

Yes, significantly. High-authority backlinks from reputable news sites and publications are among the most valuable for SEO. They signal trust to Google, improve domain authority, and drive direct referral traffic. Quality matters more than quantity. One link from a major publication often outweighs dozens of low-quality links.

What makes a story newsworthy?

Journalists look for stories that are timely, unusual, significant, relevant to their audience, or involve human interest. Data-driven insights, expert commentary on current events, original research, and stories with local angles perform well. We help identify newsworthy angles within your business and create campaigns journalists actually want to cover.

Can digital PR help with crisis management?

Yes. Digital PR is crucial for crisis communication. We help manage your narrative during challenging situations through strategic statements, journalist relationships, proactive media outreach, social media monitoring, and reputation management. Quick, transparent, professional responses can turn potential crises into opportunities to demonstrate your values and rebuild trust.

How much does digital PR cost?

Digital PR typically costs £2,000-£10,000+ monthly depending on campaign complexity, industry, and goals. One-off campaigns start around £3,000. While more expensive than some marketing channels, the long-term value of earned media coverage and high-authority backlinks delivers sustained ROI. We provide custom quotes based on your specific objectives.

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