Kee Digital Media
Kee Digital Media
Kee Digital Media

Email Marketing

Nurture Leads, Drive Conversions

Build lasting relationships with your audience through strategic email campaigns that inform, engage, and convert, delivering impressive ROI with every send.

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Email Marketing That Your Customers Actually Want to Read

Email marketing remains one of the highest-ROI channels in digital marketing when done right. The key isn’t blasting your entire list with generic messages, but rather delivering timely, relevant, valuable content that your subscribers genuinely want to receive.

At Kee Digital Media, we develop email marketing strategies that go beyond promotional messages. We help you nurture leads, build customer loyalty, drive repeat purchases, and establish your brand as a trusted voice in your industry.

From welcome sequences to abandoned cart campaigns, newsletter series to product launches, we craft email experiences that engage your audience and drive measurable business results.

Full-Service Email Marketing

Comprehensive email solutions covering strategy, design, automation, and optimisation to nurture leads and drive conversions.

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Strategy & Planning

Comprehensive email marketing strategies aligned with your customer journey, business objectives, and audience preferences.

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List Growth & Management

Build and maintain a healthy email list with proper segmentation, hygiene practices, and compliance with GDPR and other regulations.

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Campaign Design

Mobile-responsive email designs that reflect your brand and guide recipients toward desired actions with clear, compelling calls-to-action.

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Automation & Sequences

Set up sophisticated automation workflows that nurture leads, welcome new subscribers, and re-engage inactive customers on autopilot.

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Copywriting

Persuasive email copy that cuts through inbox noise with compelling subject lines, engaging body content, and clear next steps.

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Testing & Optimisation

Continuous A/B testing of subject lines, content, timing, and CTAs to improve open rates, click-through rates, and conversions.

Stand out from the crowd

Discover our portfolio of distinctive, high-performing websites designed to captivate audiences and stand out from the competition.

2.1k

Event Counts in First Month

SHBEN

Launching a national healthcare network with strategic brand development and engaging web design.

Nominee

Qualitas Payroll

Transforming a Glasgow payroll firm’s digital presence with strategic web design and refined brand identity.

43%

Growth in sales

Jatra Naturals

Website redesign for Edinburgh’s natural beauty brand, increasing sales by 43%.

Pronamic Collections

Building credibility for a Glasgow debt management startup through strategic branding and web design.

The Golf Room Academy

Launching a golf coaching club’s online programme with strategic brand development.

Naturl Skin

Launching Naturl Skin’s debut product with brand and packaging design.

Solid State

Complete brand transformation for a UK accountancy firm targeting high-calibre clients.
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Building Effective Email Campaigns

Our systematic approach to email marketing ensures campaigns are strategically planned, beautifully executed, and continuously optimised.

Audit & Strategy

Evaluate your current email marketing efforts (if any) and develop a strategic plan aligned with your business goals and customer journey.

Platform Setup

Configure your email marketing platform with proper tracking, segmentation, and integration with your CRM and other marketing tools.

List Segmentation

Organise your contacts into meaningful segments based on behaviour, preferences, and position in the customer journey.

Content Creation

Develop email templates, write compelling copy, and create supporting visual assets that align with your brand identity.

Campaign Deployment

Schedule and send campaigns while monitoring deliverability, ensuring messages reach inboxes rather than spam folders.

Analysis & Iteration

Review campaign performance metrics, identify trends and opportunities, and continuously refine your approach for better results.

Why Choose Kee Digital for Email Marketing?

Backed by Kee Group’s 30+ professionals across digital, creative, and technical disciplines, we bring deep expertise with practical business experience. Our team has scaled ventures from startups to multi-million-pound operations.

Strategic Approach

We look beyond open rates to focus on email’s role in your broader marketing ecosystem and its impact on business outcomes.

Compliance Expertise

Stay compliant with GDPR, PECR, and other regulations while maintaining effective marketing communications.

Automation Excellence

Set up sophisticated workflows that work for you 24/7, nurturing leads and driving conversions while you focus on other priorities.

Measurable Results

Clear reporting on the metrics that matter: open rates, click-through rates, conversions, and revenue attributed to email campaigns.

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Helping you Explore More transform your business

Bold ideas. Smarter strategies. Game-changing results. Let’s elevate your brand and unlock its full potential.

Marketing

Data-driven strategies that generate leads, drive sales, and deliver measurable ROI.

Web

Beautiful, high-performing websites that captivate visitors and drive conversions.

Creative

Strategic creativity that captures attention, communicates clearly, and sets your brand apart.

Frequently Asked Questions

Got questions before getting in touch? Here’s everything you need to know.

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What is a good email open rate?

Average open rates vary by industry but typically range from 15-25%. However, open rates alone don’t determine success. We focus on click-through rates (2-5% is good) and conversions. With recent privacy changes affecting tracking accuracy, engagement metrics and revenue generated are more reliable success indicators than open rates.

How often should I email my list?

This depends on your audience and content value. Most B2C brands send 2-4 emails monthly, while B2B companies often send weekly. The key is consistency and value. Too frequent emails with little value increase unsubscribes, while infrequent emails cause list fatigue. We test frequencies to find your sweet spot based on engagement data.

How do I grow my email list?

Effective list growth requires valuable lead magnets (guides, tools, exclusive content), strategically placed signup forms, landing pages optimised for conversions, and promotion through your website, social media, and content marketing. We avoid buying lists (which damages deliverability) and focus on attracting genuinely interested subscribers who engage with your emails.

What is email marketing automation?

Email automation sends targeted emails triggered by specific actions or time intervals. Examples include welcome sequences for new subscribers, abandoned cart reminders, post-purchase follow-ups, and re-engagement campaigns. Automation nurtures leads 24/7, delivers personalised experiences at scale, and generates revenue while you focus on other business priorities.

How do I improve my email deliverability?

Good deliverability requires authentication (SPF, DKIM, DMARC records), maintaining list hygiene by removing inactive subscribers, avoiding spam trigger words, sending from a reputable IP address, providing clear unsubscribe options, and most importantly, sending valuable content that subscribers want to receive and engage with.

Is email marketing still effective in 2026?

Absolutely. Email marketing delivers an average ROI of £42 for every £1 spent. Unlike social media, you own your email list. Emails reach subscribers directly in their inbox without algorithm interference. With proper segmentation and personalisation, email remains one of the most effective channels for nurturing leads and driving conversions.

What email marketing platform should I use?

The best platform depends on your needs and budget. Mailchimp suits small businesses starting out. Klaviyo excels for ecommerce. HubSpot works for companies wanting CRM integration. ActiveCampaign offers powerful automation. We help you select the right platform based on your size, technical requirements, budget, and growth plans.

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