Kee Digital Media
Kee Digital Media
Kee Digital Media

Paid Advertising (PPC)

Predictable Revenue from Paid Ads

Drive instant visibility and qualified leads with expertly managed pay-per-click campaigns that maximise every penny of your advertising budget.

Let's Talk

Google Ads Management That Delivers

More than 60% of web users click on ads in search results, making PPC one of the quickest, most effective, and most measurable routes to market available. A fully-optimised campaign delivers a steady stream of ready-to-buy leads directly to your sales team.

We’re not just here to manage your ads. We’re your growth partner. Need to push hard at month-end? Ramp up your budget. Launching something new? Deploy a fresh campaign. At capacity? Dial it back. PPC offers unmatched flexibility to respond to your business needs in real time.

At Kee Digital Media, we specialise in uncovering opportunities, maximising sales, and increasing your revenue. We’re here to help you scale profitably.

Strategic Campaign Management

Maximise ROI with expert PPC management spanning strategy, execution, and continuous optimisation across all major advertising platforms.

Icon

Strategic Campaign Planning

We develop comprehensive strategies across the entire customer journey, from awareness to purchase, ensuring you’re visible at every stage.

Icon

Expert Google Ads Management

As Google Ads specialists, we plan, deploy, and actively manage campaigns that bring maximum value from every penny of your budget.

Icon

High-Converting Ad Copy

Compelling, conversion-focused ad copy paired with strategic ad extensions that position you as the go-to choice in your market.

Icon

Landing Page Optimisation

Your ads are only as good as the pages they lead to. We create and optimise landing pages designed to convert clicks into customers.

Icon

Real-Time Management

Active, daily campaign management combining data analysis with experience and intuition to continuously optimise results.

Icon

Multi-Platform Expertise

Beyond Google Ads, we manage campaigns across Microsoft Ads, display networks, and remarketing platforms for comprehensive coverage.

Stand out from the crowd

Discover our portfolio of distinctive, high-performing websites designed to captivate audiences and stand out from the competition.

2.1k

Event Counts in First Month

SHBEN

Launching a national healthcare network with strategic brand development and engaging web design.

Nominee

Qualitas Payroll

Transforming a Glasgow payroll firm’s digital presence with strategic web design and refined brand identity.

43%

Growth in sales

Jatra Naturals

Website redesign for Edinburgh’s natural beauty brand, increasing sales by 43%.

Pronamic Collections

Building credibility for a Glasgow debt management startup through strategic branding and web design.

The Golf Room Academy

Launching a golf coaching club’s online programme with strategic brand development.

Naturl Skin

Launching Naturl Skin’s debut product with brand and packaging design.

Solid State

Complete brand transformation for a UK accountancy firm targeting high-calibre clients.
See All Work

From Strategy to Success

Our systematic approach ensures your PPC campaigns are built on solid foundations and optimised for maximum performance from day one.

Strategic Onboarding

We immerse ourselves in your business, understanding your ideal buyer, product or service, industry dynamics, and unique selling points.

In-Depth Keyword Research

Identify what your customers are searching for, what competitors are bidding on, and how people navigate their buying journey.

Campaign Architecture

Build sophisticated campaign structures with tightly-themed ad groups, negative keywords, and bidding strategies tailored to your goals.

Creative Development

Develop persuasive ad copy and conversion-optimised landing pages that resonate with your audience and drive action.

Launch & Optimisation

Deploy your campaign and begin generating leads immediately, with continuous refinement based on real-time performance data.

Performance Reporting

Reporting focused on what matters most: leads, conversions, and revenue. We track the metrics that actually impact your bottom line.

Why Choose Kee Digital for PPC?

Backed by Kee Group’s 30+ professionals across digital, creative, and technical disciplines, we bring deep expertise with practical business experience. Our team has scaled ventures from startups to multi-million-pound operations.

Growth Partnership

We’re not just managing ads. We’re invested in your success. Your growth is our success, and we work tirelessly to help you scale profitably.

Proactive Management

Daily monitoring and optimisation mean we catch opportunities and address issues before they impact your budget.

Budget Maximisation

Whether you’re spending £500 or £50,000 per month, we ensure every penny works as hard as possible for your business.

Conversion-Focused

Clicks don’t pay the bills. Conversions do. We optimise for the actions that drive revenue, not vanity metrics.

Let's Talk

Helping you Explore More transform your business

Bold ideas. Smarter strategies. Game-changing results. Let’s elevate your brand and unlock its full potential.

Marketing

Data-driven strategies that generate leads, drive sales, and deliver measurable ROI.

Web

Beautiful, high-performing websites that captivate visitors and drive conversions.

Creative

Strategic creativity that captures attention, communicates clearly, and sets your brand apart.

Frequently Asked Questions

Got questions before getting in touch? Here’s everything you need to know.

Let's Talk
How much should I spend on Google Ads?

Your Google Ads budget depends on your industry, competition, goals, and profit margins. As a starting point, we recommend at least £1,000-£2,000 per month for meaningful results, though competitive industries may require more. We help you determine the right budget based on your target cost per acquisition and revenue goals.

What is the difference between CPC and CPM?

CPC (Cost Per Click) means you pay when someone clicks your ad, ideal for driving website traffic and conversions. CPM (Cost Per Mille) means you pay per 1,000 impressions, better for brand awareness campaigns. For most businesses focused on leads and sales, CPC campaigns deliver better ROI.

How quickly can I see results from PPC?

PPC delivers faster results than SEO. Once campaigns are live, you can start seeing traffic and conversions within days. However, optimal performance typically requires 4-8 weeks of testing and refinement. We continuously optimise campaigns to improve performance and reduce your cost per acquisition.

Do I need to pay for Google Ads and your management fee?

Yes. Your ad spend goes directly to Google (or other platforms) to show your ads. Our management fee covers strategy development, campaign setup, ongoing optimisation, ad creation, landing page recommendations, and reporting. This separation ensures we focus on performance, not just spending your budget.

What is a good click-through rate (CTR) for Google Ads?

Average CTR varies by industry, but 3-5% is generally considered good for search campaigns, while 0.5-1% is typical for display ads. However, CTR alone doesn’t determine success. We focus on qualified clicks that convert, optimising for cost per conversion and return on ad spend rather than just clicks.

Should I run Google Ads or Facebook Ads?

It depends on your business and goals. Google Ads captures high-intent users actively searching for your products or services (demand capture). Facebook and Instagram Ads are better for building awareness and reaching people who match your target audience (demand generation). Many businesses benefit from both.

Can I pause my PPC campaigns at any time?

Yes, absolutely. PPC campaigns can be paused, adjusted, or stopped at any time without penalty. This flexibility is one of PPC’s major advantages. However, stopping campaigns means losing visibility immediately, unlike SEO which maintains some momentum. We recommend strategic budget adjustments rather than complete pauses when possible.

Privacy Settings

This tool helps you to select and deactivate various tags / trackers / analytic tools used on this website.

Deny All
Accept All