Transforming a Glasgow payroll firm’s digital presence with strategic web design and refined brand identity.
Nominee
Elevating Professional Credibility
Qualitas Payroll is a well-established payroll services provider based in Glasgow, serving over 1,300 clients across the UK. Despite their strong reputation and national reach, their outdated website wasn’t converting visitors or reflecting the quality of service they delivered. They needed a digital presence that matched their professional standing and drove measurable business growth.
Project Highlights
Strategic brand refinement to strengthen visual identity across all touchpoints
Awwwards-nominated design recognised for excellence in web design
Strategic Design for Conversion
The challenge was clear: create a website that not only looked professional but actively converted visitors into clients. We focused on user experience, clear messaging, and strategic calls-to-action throughout the site.
Built in Framer CMS, the new website features a modern, intuitive design that guides visitors seamlessly from discovery to enquiry. Every element was crafted to build trust and demonstrate expertise, from the homepage hero through to the detailed service pages.
The site showcases Qualitas Payroll’s comprehensive service offering across three key audiences: accountants, SMEs, and large enterprises. Each pathway is tailored to address specific pain points and business needs, making it easy for potential clients to find exactly what they’re looking for.
The result? A website that earned recognition with an Awwwards certificate, validating our approach to combining aesthetic excellence with functional design.
Project Services
