Launching a golf coaching club’s online programme with strategic brand development.
Bringing Tradition Online
A well-established golf club with decades of coaching excellence needed to extend their expertise beyond the fairway. The Golf Room Academy partnered with Kee Digital Media to launch their first online coaching programme, requiring a brand identity that would honour their traditional values while embracing the digital future of golf training. We developed a modern, professional identity that works seamlessly across video tutorials, social media, and digital platforms, positioning them to reach golfers of all abilities wherever they choose to train.
Project Highlights
Content templates for video tutorials and social media
Modern visual system designed for multi-channel engagement
From Fairway to Digital
The challenge wasn’t just creating a logo. The club needed a complete visual system that could adapt to every aspect of their digital coaching platform. From YouTube thumbnails to Instagram stories, from course materials to email campaigns, every touchpoint needed to feel cohesive while remaining flexible enough for their growing content library.
We created branded templates specifically designed for video content and social media engagement. These weren’t rigid frameworks but adaptable systems that allowed coaches to maintain brand consistency while showcasing their individual teaching styles. Clear typography ensures coaching tips remain legible on mobile devices, while motivational colour schemes energize the content without overwhelming the instructional focus.
The new identity has transformed how the club communicates online. Members instantly recognize content across platforms, building trust and authority in a crowded digital golf training market. The coaching team can now produce professional-looking content quickly and consistently, allowing them to focus on what they do best: helping golfers improve their game, whether they’re on the practice range or learning from home.
Project Services
