Solid State
Accounting for Growth: Solid State’s Brand Transformation with Kee Digital Media
Solid State is a UK based accountancy firm known for its precision, reliability, and expert financial services. As their business expanded, they recognised the need for a stronger brand identity, one that would reflect their expertise and attract a higher calibre client base.
Kee Digital Media developed a refined brand identity for Solid State, ensuring it aligned with the firm’s expertise and ambitions. The process included designing a modern logo, establishing a sophisticated colour palette, and selecting typography that conveyed professionalism and confidence. A comprehensive set of brand guidelines was also introduced to maintain consistency across all touchpoints, from client communications to marketing materials.
Beyond visual identity, the rebrand focused on strengthening Solid State’s positioning within the financial sector. Messaging was refined to better communicate the firm’s expertise, reliability, and value to high calibre clients. Branded assets were developed to enhance client engagement, ensuring a polished and cohesive presence across both digital and print platforms.
Since launching the rebrand, Solid State has experienced increased recognition and strengthened credibility within the financial sector. The refreshed identity has helped the firm attract a more sophisticated client base while reinforcing its reputation as a trusted partner for businesses and high net worth individuals.
