Jatra Naturals
Crafting Natural Beauty: Jatra Naturals’ Website Redesign with Kee Digital Media
Jatra Naturals is an Edinburgh-based beauty brand specialising in skincare products. Known for using only natural, ethically sourced ingredients, Jatra Naturals blends traditional knowledge with modern beauty standards, offering products that emphasise wellness and sustainability.
Jatra Naturals approached Kee Digital Media to redesign their existing website and create a more premium digital experience. The goal was to enhance the brand’s online presence, improve user experience, and increase conversions by transforming the site into a sleek, modern e-commerce platform that reflected the quality of their products and the richness of their heritage.
With the original website lacking the polished look and functionality needed to appeal to a wider audience, Kee Digital Media developed a data-driven redesign strategy focused on improving both aesthetics and performance. We crafted an elegant and intuitive interface, incorporating warm, natural tones and rich imagery to tell the story of Jatra Naturals’ origins and commitment to sustainability. The updated site structure optimised navigation, making it easier for users to explore products and complete purchases.
Since the relaunch, Jatra Naturals has experienced significant growth in both online sales and customer engagement. The results speak for themselves:
- Website sessions increased by 63%, bringing more visitors and potential customers to the site.
- Sales grew by 43%, reflecting the success of the optimised shopping experience.
- Bounce rate reduced by 22%, keeping users engaged and improving overall site performance.
The redesigned website not only offers a more refined and user-centric experience but also serves as a central component of the brand’s growth strategy, helping them reach new markets across the UK and beyond.