A great brand is more than just some words and a colour palette. It’s a proud declaration of who you are and what you stand for. It’s your promise to your customers (and your staff!) that you will think, behave and serve them in a certain way.
Brands aren’t made, they’re discovered. We’ve worked with businesses across Scotland who have all had a unique story to tell. Our branding experts are here to help you find your narrative, refine it and turn it into a brand which resonates with your audience.
Kee Digital Media not only specialises in brand development, we also create custom illustrations, animations and motion designs for brands internationally.
Find Us At:
The Connect Building
59 Bath Street
Glasgow
G2 2DH
Establishing your brand is key to your business’s success. A unique, memorable brand identity helps you stand out, win more business and generate more revenue. Unless your product or service is completely unique, your customers will be faced with a range of options when they are looking to buy. Having an appealing, well-defined, memorable brand is your key to standing out from the crowd.
Customers want to use businesses that are likeable, memorable and trustworthy – brands that say something about them as much as about you. Once your brand is in place ALL of your marketing becomes that much easier. You know your audience, you know your tone of voice, you know your message and you know you. With a brilliant brand behind you, your business will be unstoppable.
Your brand strategy is the plan that will put your brand into action for you. We’ll help you create a comprehensive plan that outlines what you need to do to define your brand, zero in on your target audience, develop your tone of voice and then take that out into the big wide world.
Unsure where to start? Let us help! Most brands start as an unarticulated set of ideas in the heads of key individuals. We’ll help you unlock these ideas, build on them and turn thoughts, feelings and ‘vibes’ into a solid, coherent brand you can be proud of.
Already have your brand nailed down but need a suite of visuals to go with it? Our designers can help turn your key messaging into a visually appealing suite of graphics for web, social, print and more.
Just need a logo? We can help! Sometimes, all a small business needs is a logo for social media or their existing website. We’ve designed thousands of logos which perfectly encapsulate brands and appeal to users.
Want some tangible material of your brands strategy? We can help! From Powerpoint designs to billboard mock-ups to social media graphics. We ensure you have collateral that builds awareness and cuts through the noise. With years of experience working with global sales teams- we know what’s needed to generate revenue.
Brand research
The first step is to find out what your people think your brand is. This lets us get ‘under the skin’ of your business by finding out where key stakeholders think your brand is, where they want it to be and what part they feel they have to play in developing it.
We begin with a set of easy questionnaires that cover everything from culture, your product/service, to competitors, to brands you aspire to be like, to uncover as much as we can about you.
Branding workshop
We then pull that together into a round-table workshop. In this, we will deep dive your business model, the challenges you face, how you deliver your product or service, your unique selling points, brand personality, your ideal buyer persona and begin to build the structure of your brand.
Tone of voice
It’s not what you say, it’s how you say it. We’ll develop your unique tone of voice that will shape your communications. We’’ articulate your brand personality, develop brand pillars, vocabulary, style and wrap these into easy-to-use guides for staff at all levels.
Visual identity and logo design
Then, we bring it all together. We’ll develop a suite of concepts which include logos, typography, colour palette, layout styles and brand graphics. We’ll then get together to present these to you, before selecting one concept which we’ll develop into the final version.
Brand guidelines
Once we’ve signed off on the brand, we’ll put it all together into a set of brand guidelines that can be applied consistently across the entire business. All of your graphical assets can be kept in one place to ensure complete consistency across all customer touchpoints.
