Reach your target audience and generate a stream of leads with Search Engine Optimisation.
You’ve built a great business and a great website, but the phone’s just not ringing – why not? The answer is that the best website in the world won’t get found online without proper search engine optimisation (SEO). Appearing at the top of Google isn’t an accident – it’s the result of a proper SEO campaign focused on the right keywords, aimed at the right buyers and which promotes your brand.
The cornerstone of SEO is building links from other websites to yours. As Google crawls the web and goes from site to site, it sees each link as a vote of confidence for the quality, authority and usefulness of the destination site.
High quality, relevant links are key to any SEO strategy. The higher quality the linking site, the more benefit is conferred.
It’s not simply a case of more is better, though. This system can be easily manipulated which means Google can (and will) penalise sites which game the system. We only build links which are Google friendly and will benefit your site.
Your website might look great, but how does it perform under the hood? How old is the technology your site is built on? Does it comply with Google’s latest guidance on speed and mobile friendliness? It’s no good having a Supercar exterior on a rusting chassis. We’ll review all these factors and more do help improve your site’s technical SEO. Technology, along with Google’s guidelines, changes all the time meaning this needs regular attention.
Our team will streamline your sites architecture, improve your coding and upgrade your tech to ensure a website that’s fast and functional enough to delight users AND Google.
On-page SEO is what most people think of when SEO is mentioned – content and keywords. However, it’s not simply a matter of stuffing as many keywords as possible onto the page. Your site needs to contain useful, expert, authoritative content AND have all the right elements in place – heading tags, meta titles, optimised images and internal links, for example.
Our team can provide expertly-drafted content which contains the right keywords to appeal to Google, and the right copy to appeal to your customers.
Local SEO is a vital part of any business’s strategy. Searching “near me” is now a core part of how customers use the internet. Having a fully-optimised local presence which showcases you as the go-to business in a particular location is vital.
Our team will optimise your Google Business Profile and build local citations to position you as the number one business in your local area.
Our analytics tools will allow you to track everything from impressions and visits to leads and conversions, giving you a complete picture of how your spend is performing.
Website audit
It all starts with a comprehensive website audit. We’ll carry out a completely personalised audit of your site, checking over 100 data points.
Our audit will take into account: On & Off page SEO, Local SEO, Technical SEO, mobile optimisation, reputation & reviews, social media, site speed and spelling & grammar.
We’ll also provide a FREE video walkthrough of your site, going over each of the above in plain English to help you understand how your website performs.
Competitor analysis
We’ll also analyse up to 5 of your closest competitors to unearth insights into their tactics and strategies. Our team will reverse engineer the successful parts of their strategy to give you a unique competitive advantage.
We’ll take these insights and develop a comprehensive SEO strategy to help you beat your competitors online.
Keyword research
We’ll deep-dive your niche to understand the type of keywords your customers use to find your product or service. We’ll then turn that into a Google Ads and Content Marketing strategy to target ready-to-buy leads at the right stage in their buying journey.
Running your SEO campaign
Once we’ve done our research, we’ll put what everything into practice. Using our combination of on and off page SEO, Technical SEO and local SEO techniques we’ll optimise your site, bring it up to scratch and begin link building for your target keywords.
Reporting & strategy
Once your campaign is live, the real work starts. Maintaining prominence in search engines can be as hard as gaining it, and we’ll work hard to ensure that progress is continual. We’ll provide simple, digestible reports setting out what we’ve done, what we plan to do and what results we have achieved. No smoke and mirrors, just actionable insight and hard data.
