Unlock your business’s potential with Pay Per Click Advertising. More than 60% of web users click on Ads in search results making it an invaluable tool to reach your audience.
Pay-per-click advertising is one of the quickest, most effective and most measurable routes to market available. A fully-optimised PPC campaign from Kee Digital Media will deliver a steady stream of ready-to-buy leads to your sales team.
Google Ads management from Kee Digital Media
Pay-per-click ads allow an almost instantaneous route to market and an ability to tailor strategy on the fly – need to make a big push at the end of the month? Ramp up your budget. New product? Develop another campaign. Reaching capacity – dial back your budget.
We believe that the best PPC Agencies aren’t just there to look at the numbers. At Kee Digital Media we are a growth partner who are here to help you scale your business profitably. We’re not just here to target the most obvious keywords, we’re here to help you uncover opportunities, maximise sales and increase your revenue.
The largest pay per click platform is Google Ads and our team are specialists in planning, deploying and managing Google Ads campaigns for businesses of all types and sizes.
It’s vital that your campaign is properly optimised and managed to ensure that no budget is wasted. Our team will oversee your campaign and provide strategic insights to wring as much as we can out of your budget, no matter the size.
PPC, or Pay Per Click advertising, is a marketing campaign ran through a search engine, social media platform or other online resource, whereby you pay to appear in a prominent position. As the name suggest, you only pay whenever someone clicks your ad, making this a source of highly targeted, ready to buy traffic.
The best known PPC platform is Google Ads. Google has 92% market share, and more than 60% of consumers click an ad when searching for a product or service, making this an invaluable route to market.
Whatever your product or service, our team will develop ad copy, a keyword strategy and a bidding strategy to put you at the very top of Google – and top of your customers minds.
If you’re already running ads, we’ll review the campaign to ensure it’s running to the best possible effect. We’ll review ad copy, budgets, bidding strategies and destination pages to ensure you’re getting the most bang for your buck.
We provide a FREE video audit of any PPC campaign so please feel free to get in touch to request your.
For most people, a purchase is a journey – from awareness, to research, to comparison, to purchase. At each stage, their search behaviour and keyword choices will differ. We’ll develop a strategy comprising long-tail keywords, generic keywords and branded keywords to ensure you are prominent at all phases of the buying journey.
The best PPC agencies will actively manage your campaign in real time to continually optimise results. Managing a PPC campaign is as much art as science, and requires a deep understanding of data as well as intuition and experience.
We’ll manage the ad group structure, ad copy and budgets to maximise every penny of your budget.
Onboarding
The first step in a successful PPC campaign is getting to know your business. We’ll look at who your ideal buyer is, your product or service, your industry and your unique selling points to develop a campaign which speaks to exactly the right people in the right way.
Keyword research
Keyword research is at the heart of any successful PPC campaign. We’ll look at what your customers are searching for, what your competitors are bidding on and, crucially, how people are searching for your product or service.
Ad copy and landing page creation
Once we know what your customers are looking for, we’ll create ads & pages which resonate with their needs. From the copy itself to ad extensions, to your landing pages, we’ll create a suite of conversion-focused advertising materials which position you as the go-to in your field.
Campaign deployment and management
The next step is to put your campaign live and start generating leads! We’ll then continue to optimise the campaign as results come in, pruning and tweaking as necessary. Data is fed back in real time, and our PPC team will tweak and adjust to maximise your budget.
Reporting and strategy
At Kee Digital Media, we’re driven by results – we’ll report on the metrics that matter: leads and conversions. Click through rates, impressions and interactions all have their place but the key data is the number of sales made. Our reporting is built around that to give you the information you need to run your business.
