Target your perfect customers with paid social media advertising.
Paid social is a game-changer for modern businesses. Social media advertising allows you to communicate with new and potential customers before they’ve begun searching for your product or service.
Organic social media is a vital part of any brand’s strategy. Organic social is a long-term investment pays off in brand-building than generating direct revenue. That’s where paid social comes in. Sponsored posts on popular social platforms allow you to target users based on their interests and characteristics.
Our social media experts will tailor a paid social campaign to your needs – and your users – delivering the right message at the right time to enable them to buy from you – often right from the app!
If you’re looking to outsource your entire paid social media campaign, we can help. Our team will handle everything from research to asset creation, from promotion to reporting. We’ll develop a robust advertising campaign to promote your business, leaving you free to run it!
Already got a handle on socials but need some extra creative? We can help. Our design and copywriting teams can produce high quality visuals and written content to maximise the appeal of your current ad campaigns.
Campaign not running as well as you’d hoped? We can conduct a thorough review of all of your social channels and ad campaigns including keywords, content and demographics to find out why things aren’t running as they should – and fix them!
As the name suggests, Social is just that – social. Brands which simply push out their own content but fail to interact (and crucially) manage sentiment are destined to fail on a platform that is driven by relationships. We’ll actively engage with users on your behalf, ensuring your reputation stays high among your audience.
Research & strategy creation
The first step in a paid social campaign is to understand your brand. We’ll work with you to understand your unique proposition, tone of voice, target audience and devise our advertising strategy according to that.
Creative
Once we understand you, we’ll get to work on the creative. This might be simple graphics, or it might be all-singing-all dancing-video content (possibly including actual dancing). We’ll ensure that we have a suite of posts which are designed to appeal to the right audience at the right moment and ensure they stop scrolling.
Campaign development
Then, we’ll develop the campaign, we’ll set up the accounts, build the demographics, put together the keywords, schedule the posts and get your campaign ready to be unleashed on the world!
Post promotion
Once the campaign is running, we’ll allocate your budget to best effect. Some brands will find certain times and days effective, and some campaigns will cost more than others. Our expert team will promote your best posts and ensure your budget is spend to best effect.
Reporting & optimisation
Now your campaign is running, we will begin to report on its success. We’ll report on views, impressions, engagement and other important metrics, but the most important by far is conversions – our focus is always on tangible results.
