Social media has transformed how businesses and brands reach, communicate with, and sell to their customers. Social media builds trust, encourages word of mouth and builds your reputation.
A business or brand that doesn’t use social media (or more accurately, the right social media) is missing out on a significant opportunity to talk directly to their target market. In the UK, the average social media user spends 2.5 hours per day, scrolling, swiping and clicking. That’s a lot of opportunity build rapport, trust and loyalty!
“Do I need a TikTok? But I can’t dance!” This is a phrase we hear often social media is mentioned. The core part of ANY social strategy is choosing the right platform. Your product or service, target demographic, content strategy and resources all influence the choice of platform and we’ll advise on the best platforms for you.
For most businesses, particularly smaller businesses, the main barrier to social media is resource. With so much to concentrate on, preparing and editing a LinkedIn post, Tweet, TikTok or picture for Instagram often falls by the wayside. Our team are here to assist by ensuring your socials are kept active and up to date.
Struggling to create engaging, exciting, on-brand social graphics for your posts? We can help. Our expert designers can craft branded graphics tailored to the exact requirements and dimensions of each social media platform.
The key to building a strong social media following to post high quality content that is relevant to your audience’s needs. Our team will develop a content calendar and plan that ensures a steady output of engaging, high quality posts which don’t just sell your product but which build your brand and turn followers into evangelists.
Just as social media allows you to talk to your potential customers, it also allows them to talk to you – and talk about you. Managing your community is a core part of any social media strategy. Social media is a two-way street and actively monitoring and managing what people are saying about – and to – you is vital. Our team can engage and respond on your behalf, presenting a human face to the world.
Brand deep-dive
Of all digital marketing channels, social media is the most authentically ‘you’. Before we put pen to paper or post to your feed, we will go through our onboarding process to make sure we understand you, your industry, your niche, your customers, your USP and your brand voice. Don’t worry if you haven’t given this much thought – our workshop is designed to tease out and build on what you already have and, in our experience, every business has something unique to say!
Competitor analysis
Once we know what you have to say, we’ll look at what your competitors are saying. We’ll look at their posts, their followers, their tone and their content to see what resonates best with audiences.
Platform selection and creation
Not every social media platform is right for every business, although you may be surprised by what is right for you. Whether you need to be a thought leader on LinkedIn, sell products on Pinterest, farm a community on Facebook or excel on X, our social media experts will select the right channels for you.
Content planning & creation
We’ve got our platforms, we know our audience and now we need to post! We’ll develop a content calendar, based around key dates and events that are relevant to you. Whether it’s the Christmas rush, gearing up for summer or simply selling more on Saturdays, we’ll plan our activity around your users’ behaviours and craft visual & written content which engages, convinces and converts.
Reporting & analysis
Social media, more than any other channel, is more art than science. We’ll monitor the success of the campaign in-depth, going beyond simple views and impressions. We’ll look at sentiment, interactions and – most importantly – conversions to determine success.
