Reach out to your customers with highly targeted email marketing. We can help you design, build and launch a GDPR compliant, engaging, personalised, highly-targeted email marketing campaign to your perfect customers, ensuring a steady stream of revenue.
Our email marketing campaigns are data-driven and integrate with other channels including SEO, Social Media, YouTube Advertising and more to give you an all-encompassing strategy to communicate with your clients.
We can turn your existing customer data into a rich source of repeat business and referrals by collating and cleaning your data, then sending out emails which speak to your customers needs and desires.
Email marketing is your route to customers who already know who you are and what you do, which gives it the exceptionally high return on investment it generates
Whether you wish to push a promotion, capitalise on an event or simply keep clients up to date with a newsletter, we can help.
Like many things, email marketing is easy when you know how! The first step is to choose the right Email Service provider (ESP) for your needs. From HubSpot’s all-encompassing service, to the ubiquitous Mailchimp, to the eCommerce focused Klaviyo, there are many providers, each with slightly different features. Our email marketing experts will help find the right platform for you.
The next step is your data – what do you already have, what can you get and what state is it in? Collating and cleaning (removing defunct emails or those with incorrect information) is vital in ensuring GDPR compliance and maximum deliverability. Ensuring correct segmentation is also vital – you want to sell the right products to the right people. Nothing has people reaching for the unsubscribe button faster than an email that isn’t relevant.
Then, you need to ensure your email address is “warm” enough to send emails. Email spam filters are finely tuned to detect spam and malicious emails however this means that genuine emails are sometimes caught in the net. Having an email domain which firewalls, and spam filters can trust is absolutely vital to the success of your campaign.
Now the tech bit is out of the way, let’s get to the exciting part – crafting your content. Creating compelling subject lines that cut through clutter and body copy that brings in buyers is an art in itself!
The next step is hitting “send” or, if you want to really go to the next level, you can set up automation to ensure your emails are sent out to the right people at the right time – without you having to lift a finger!
Your data is the starting point, and the key to your success. Whether you have a completely up-to-date database that just needs cleaned and segmented, or you have a jumble of spreadsheets, we can help whip it into shape.
If you have no database, and you are operating on a business-to-business basis, we can help you source the data of the right buyers for you.
Marketing on autopilot. Marketing automation refers to a pre-set campaign which automatically drip feeds emails to users based on their needs, desires and characteristics.
By setting up workflows to send emails based on certain triggers or at times, you can run an automatic marketing campaign which will ensure you are uppermost in your customers minds.
You can even score your leads to see who is likely to buy!
Happy to run email marketing yourself, but need some guidance? We can help you develop an email marketing strategy which will encompass what to send, when to send it and who to send it to.
Looking to partner with an agency who can run your email marketing, leaving you free to work on your business? We can help. We can run everything from the database build to sending the emails. We’ll report on all key metrics – open rate, click through rate but most importantly – leads & sales!
Audience & messaging definition
The first step is to find out what you want to say, and who you want to say it. We’ll identify your ideal customer, refine the messages we’re using to target them and segment your database accordingly.
Platform selection & setup
There are many email marketing platforms, all with slightly different features and USPs. We’ll help you select the right one for your needs and get it completely set up.
Campaign creation
We’ll then build your campaign. Whether it’s a newsletter, a promotion or a thank you email, we’ll put it together: from subject lines, to body copy, to landing pages if we need them, we’ll handle it all.
Test and adjust
We’ll start small with a sample of email addresses to ensure deliverability and assess results. We’ll take our findings and work them into your full-scale campaign to ensure the best possible results.
Reporting
Once the emails start going out, we’ll start reporting to. We’ll report on opens, clicks, bounces but most importantly of all – on leads and conversions! We’ll then use this data to inform our campaigns going forward.
