In today’s world, it’s vital that you control the narrative around your business. Trsut takes years to build but is lost in an instant.
We can help you plan and define your Communication, Media and PR strategy in a way that takes into account the message, the medium, the timing and the audience.
Whether this is the launch of a new product, a corporate announcement or an internal bulletin to staff, we will ensure that all of your communications are consistent and deliver the intended results.
From social media guidance to PR Campaigns, to reputation management to responding to crises, we can help. We can advise on tone, content, channels and more. Contact us today for a strategy call with a PR expert.
A communication strategy is a comprehensive plan that outlines what your business is going to say, who they are going to say it to, and when they are going to say it.
A communication strategy ensure that all messaging is consistent in tone and message across all channels and that you are prepared to respond to any crisis, challenge or opportunity.
In short, it is a blueprint of how you will speak to the world which gives you a consistent voice and builds trust with your audience.
Reputation takes years to build and moments to be destroyed – often through no fault of your own. If there’s a negative story or conversation happening around your business, we can help restore your reputation.
A slip of the tongue (or thumb) in today’s online world can have far-reaching and disastrous consequences. Our PR experts can help you put out the fire and move on from a negative story to get back to running your business.
Prevention is better than cure. Having in place a proactive social media policy prevents anyone going ‘off-message’ and doing damage to your hard-won reputation. We can draft detailed social media policies for staff to ensure your brand is protected.
Have a message that you want to share with the world? We can help. We can ensure that your message is shared to the most relevant channels helping you be part of the wider conversation and win a new audience.
Research and goal setting
Before we can put together a communication plan, we need to understand you and your unique voice. We’ll deep-dive your brand, your audience, your product, your industry and your niche to make sure that the strategy is completely tailored and unique to you. We’ll also decide what the goals of our communication strategy are.
Brand guidelines and tone of voice
We’ll develop your brand tone of voice to reinforce your position in the market and appeal to your customers. This goes from the macro – our overarching key messages – to the micro – specific choices of words and phrases.
Channel and medium selection
We’ll select the channels and media we’re going to use – are we going to use traditional media such as TV & print, or digital media? Are we using influencers or owned media (such as blogs)? We’ll help you select the most appropriate channels for your brand identity.
Document and policy drafting
We’ll provide written guidance for staff and stakeholders to ensure that all communications are consistent, on-message and spoken in a unified voice. We’ll ensure that your entire organisation has everything they need to sing from the same hymn sheet.
Monitoring and evaluation
We’ll use analytics tools to track engagement, sentiment and conversions to track the effectiveness of our communication strategy. We’ll take what we learn and fold that back into the strategy, ensuring that we’re consistently hitting the mark with our audience.
