Attract, Convince and Convert users with a content marketing strategy.
Today your online content defines you as much as, if not more so, than your product or service. Engaging, useful written and visual content is key to being found and standing out online. Our team have decades of experience in creating content which appeals to customers and search engines alike.
Content (particularly written content) is the fuel to the engine of SEO and it is this combination which powers Google. This comes at a price though, and to be truly great, your content has to appeal to users, comply with Google’s guidelines, be placed on an up-to-date website and naturally generate links – easier said than written! However, that is where our expert team comes in…
We can create new content and revitalise old content in way that will ensure Google can find it and users will love it. From evergreen landing pages, to thought leadership, to blogs, to social posts, we can craft expertly written, authoritative, SEO-friendly content no matter your industry or niche.
Need a newsletter? Longing for a landing page? Craving some copy? We can help. Our expert copywriters can craft branded content which will speak directly to your users, turning browsers into buyers and readers into raving fans.
We can deliver anything from a short blog to an entire website. Our thorough process from research, to writing, to editing relies on light-touch AI to safeguard your website from future search engine algorithm updates.
Content and SEO go hand-in-hand. Ensuring you are targeting the right keywords is as important as striking the right tone of voice and it takes a skilled copywriter to do both. Our copywriting team has the expertise and experience to help you appeal to you customers – and to Google.
Is your website performing? If not, it may be time to audit your content. As time passes content becomes dated, Google’s algorithm changes and website links become broken. What was once a lucrative page can become a drawback and likewise (as is almost always the case) there are golden nuggets of inspirational content hiding below the surface of your site.
We use a number of tools to crawl, index, collate and analyse content to allow it to be edited and rewritten to best effect, ensuring that your website and content remains as appealing as the day it was written.
Our comprehensive content audit will uncover hidden gems, prune useless content and refresh your brand voice to ensure your content remains appealing.
Get your best content out there with Digital PR. Writing great content is a vital part of any marketing strategy, ad digital PR can take it to the next level. We’ll share your content to the right sources to broaden your reach, attract more users and build vital backlinks to your website.
Digital PR is a core part of any SEO strategy as it’s a source of the all-important high-quality, relevant backlinks. Sharing excellent content with other websites will encourage them to link to you and it’s this vital ‘link juice’ which is the lifeblood of SEO.
We’ll ensure that your content is places on the best possible sites to maximum effect to generate traffic and links, taking your website and digital marketing campaigns to new heights.
Wondering what to write, when to write it and where to put it? We can help. We’ll develop a bespoke content marketing strategy for you which is based on your brand, your niche, your audience, your competitors and, most importantly – in-depth keyword research.
We’ll develop a roadmap which will help you create, optimise and share your content to keep your site fresh and your customers engaged.
From planning the types of content to developing your tone of voice, to sharing your content to the right channels, our comprehensive content strategy will help you reach your customers wherever they are.
Keyword research
The first step is to decide what we’re going to write about. We want to produce content that targets popular search terms, addresses your clients’ needs and appeals to Google. We use cutting-edge keyword research tools to ensure we are targeting the highest volume, most intent-driven keywords.
Tone of voice, ideal client and brand persona development
Now we know what we’re writing about, we need to know how to write it. In order to stand out, your content has to be uniquely you. It has to speak in your tone of voice, address your ideal client’s needs and tell your unique story. To ensure your content does that, we’ll work with you to establish brand guidelines for your written content.
Content strategy planning
Great content serves the right need at the right time. Your users are on a buying journey from awareness, to consideration, to comparison, to purchase. They need different types of content with different messaging at each stage. We’ll fully plan this funnel to ensure your content generates a stream of leads.
Writing and editing
Now we have our plan, it’s time to put pen to paper! Our team of expert copywriters will get to work crafting your content. Of course AI plays a role, but it’s not the be-all and end-all for us. Nothing compares to the quality of well-written, thoughtfully crafted – search engines know this, and so do your customers!
Upload, optimisation and reporting
Once the content is signed off by you, we’ll distribute it – to your website, a 3rd party site, as a newsletter or via social – whatever the strategy dictates. Once it’s live, we don’t stop there – we’ll report on the rankings, traffic and, most importantly enquiries generated by your content.
