Tik Tok has become more than a social media site in the last 5 years. Something that started as a short video sharing platform has massively transformed into a visual and audio search engine, ecommerce service and lead generation tool.
It is estimated that 1.5 million businesses in the UK are now on Tik Tok and using the platform to amplify their voice and achieve their marketing and sales goals. Traditionally, Tik Tok was seen as an output for more ‘fun’ or ‘youthful’ brands and not something that businesses in industries like the professional services sector typically engaged in. However, more recently, there has been a shift in Tik Toks algorithm which allows a unique opportunity for businesses and individuals to carve out a content niche in their area of expertise to educate and engage their target audiences.
As the platform grows and expands its capabilities so does the opportunities for businesses like yours to drive engagement, increase brand awareness and generate leads.
As with any social media platform, it’s vital to get the right strategy for success. This means ensuring you’re speaking to the right people at the right time. Known as buyers who are ‘in market’. If you are trying to do any of the following then we can assist you.
- Are you using Tik Toks native recording and uploading features or do you want to engage in specific trends by utilising Tik Toks all-in-one video editing tool CapCut?
- Are you using Tik Tok shop to scale your ecommerce business and expand into new industries or engage new audiences with user generated content?
- Are you using Tik Tok Ads to target specific demographics to raise brand awareness or generate leads?
Struggling to create engaging, exciting, on-brand videos? We can help. Our platform experts can craft branded videos tailored to your style and tone-of-voice. Whether it’s participating in the latest trend or stitching the latest topical content- we ensure your brand stands out amongst the noise.
Do you want to generate leads from a totally new source and capture your audience? We provide full ad set up and ensure your traffic is trackable. We can support clients who simply want to raise their brand awareness right through to those who want to increase revenue with ecommerce ads.
Are you a thriving ecommerce business looking to add Tik Tok shop to your revenue streams or simply keen to make passive income by selling to a captive audience? Our team can assist in full platform set up and support you through the process.
Just as social media allows you to talk to your potential customers, it also allows them to talk to you – and talk about you. Managing your community is a core part of any social media strategy. Social media is a two-way street and actively monitoring and managing what people are saying about – and to – you is vital. Our team can engage and respond on your behalf, presenting a human face to the world.
When working with influencers- there can be a lot to consider. Our experts take care of the entire process. We research and locate relevant influencers that fit with your audience and budget. We also handle the legal contracts to ensure you get exactly what you’re paying for.
Platform First Thinking
We don’t retrofit content. Instead, we design it specifically for the Tik Tok platform. Every campaign begins with a deep analysis into TikTok’s evolving algorithm, audience behavior, and content formats. From pacing and visuals to audio trends and in-app features, we craft campaigns that feel natural to your selected audience, not intrusive. Our approach ensures that your content doesn’t just appear on the for you page -it thrives on it.
Trend Forecasting Capabilities
TikTok moves fast but we move faster. Our team monitors emerging trends within your niche through a combination of our proprietary tools, social listening, and creator networks. We identify rising formats, sounds, and creator behaviors early- giving brands like yours a head start on the to-be viral moments. This foresight allows us to launch timely, culturally-relevant content while your competitors are still catching up in trying to reach your audience.
In House Creator Network
Our in-house creator network is more than a long list of influencers- it’s a community of our vetted Tik Tok talent who understand how to tell brand stories that resonate with your audience. We work directly with a diverse group of micro influencers and mainstream creators across the Tik Tok platform that enables rapid activation, brand-safe storytelling, and authentic execution. By managing creator relationships internally, we streamline collaboration, ensure consistent output, and reduce the friction that often comes with third-party influencer sourcing.
Dedicated Account Manager
Every client is assigned a dedicated account manager who will be your point of contact between our strategists, content leads, performance analysts, and campaign managers who will work as an extension of your in-house team. From onboarding through to post-campaign reporting, your account manager ensures that communication is seamless, goals are clearly tracked, and opportunities are proactively identified and reported back to you.
AI Capabilities
We leverage generative AI software to create realistic digital personas of your brand representatives that can speak, move, and engage your audience-without the need for constant creator availability, studio time, or costly shoots. Whether you’re looking to build educational explainer videos, break down complex topics, or maintain a consistent face of the brand, our AI-powered personas offer a scalable solution for time constrained businesses or individuals.
